![]() They’ll get rich, too, but they don’t want you to think that is their mission. You’re connecting people to information that is life-changing, driving the digital revolution at the end of which we’ll all be so much better off than we are now.Ĭorporate leaders want us to believe that they are do-gooders, not money grubbers. Tech companies are well known for their “change the world” cultiness. ![]() They aren’t stealing or grifting, they’re helping! They aren’t in it for themselves, they care about you! Sey wrote about how corporations are giving in to woke mobs in order to appeal to younger generations. ![]() They aren’t destroying the planet, and they aren’t taking advantage of consumers with sub-prime mortgages. They want you to know that they are not like the ruthless banking moguls and oil tycoons from years gone by. But there is more to it, in my opinion.įirst, you’ve got CEOs and executives who want to distance themselves from the greedy image of past business leaders. Former Levi’s brand president Jennifer Sey was forced out of the company due to pressure to stop speaking out about COVID-19 school closures. Companies purporting to care about “progressive values” are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any company’s true motive: financial gain for shareholders. It exploits social-justice politics and transforms it into social-justice consumerism - and ultimately, investor profit. “Woke capitalism” is corporate America’s attempt to profit off Millennial and Gen Z activism, often passive keyboard activism. In this exclusive excerpt, Sey explains how many of today’s CEOs - lacking any backbone, yet desperate to be seen as “good” - cave to performative woke mobs. As she explains in her new memoir, “ Levi’s Unbuttoned,” Sey felt she had to quit her dream job on principle. Levi’s management gave her a choice: Shut up or leave. ![]() But when she complained online about extended school closures and their effect on children, she was attacked and falsely labeled a “COVID denier” who wanted to get former President Donald Trump re-elected. Jennifer Sey was Levi’s brand president and on track to be the jeans company’s CEO. ![]()
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